How To Turn Your Apparel Product Idea Into Something a Factory Will Actually Produce Without Costly Mistakes
From Idea to OMG-It-Sold™ is a practical, step-by-step course that shows you how to take an apparel product idea from concept to a factory-ready product you can confidently price, produce, and sell.
WHY MOST APPAREL PRODUCT IDEAS NEVER MAKE IT PAST THE NOTEBOOK
You’ve got the spark.
But turning it into something real?
That’s where most people stall.
THE WORLD IS WAITING...
There is an entire market of people ready to buy the product you’ve been dreaming about. With this course, you'll learn my proven roadmap to...
- Shape and refine your idea
- Find the right partners and suppliers
- Take ideas from concept to customer
You’ll skip years of trial and error and move forward with a simple, proven roadmap from spark to sold.
MODULE 1
THE SPARK
TURNING YOUR IDEA INTO GOLD
Capture your spark, refine your concept, and turn it into a simple sketch that anyone can understand. Learn how to evaluate if your idea has market potential and position it for success.
- Idea capture exercises
- Quick sketch framework
- Market potential checklist
After this module, you’ll be ready to communicate your idea clearly and start moving it forward.
MODULE 2
BRING IT TO LIFE
PROTOTYPING WITHOUT THE PANIC
Discover how to create your first prototype quickly and affordably. Learn practical ways to test your idea, gather early feedback, and improve without wasting time or money.
- Low-cost prototyping methods
- Early feedback framework
- Iteration plan to improve quickly
After this module, you’ll have a working plan for your first prototype.
MODULE 3
THE BIG TIME
MAKING YOUR IDEA FACTORY-READY (WITHOUT GETTING OVERWHELMED)
- Create a simple, usable tech pack that communicates your idea clearly (without over-engineering it)
- Understand what factories actually need from you versus what can wait
- Find and evaluate suppliers based on fit, cost, timelines, and MOQs
- Compare production options so you don’t commit too early or overspend
- Communicate with factories professionally, even if this is your first time
- Lightweight tech pack starter template
- Supplier sourcing framework
- Cost, timeline, and MOQ comparison worksheet
MODULE 4
LAUNCH & SELL
YOUR FIRST SALES
Learn how to price for both profit and momentum, set up your first sales channels, and prepare for launch day. You’ll walk away with a simple pricing strategy that drives results.
- Pricing for profit worksheet
- First sales channel setup guide
- Launch day prep checklist
After this module, you’ll be ready to sell your product with confidence.
MODULE 5
SCALE & GROW
BUILDING BIG MOMENTUM
Follow a step-by-step launch-day playbook and learn the post-launch moves that keep sales coming. Discover how to measure results, make smart adjustments, and build momentum.
- Launch day playbook
- Post-launch review checklist
- Sales momentum strategies
After this module, you’ll know how to keep improving and scaling after your first launch.
THE BONUSES
BECAUSE I WANT YOU TO WIN
Enroll today and get these plug-and-play tools that speed you up and cut costly mistakes.
- Factory Outreach Scripts – Copy-and-send emails so suppliers take you seriously
- Tech Pack Starter – Lightweight template to create your first product blueprint fast
- Cost & Pricing Worksheet – Plan margins, costs, and price for profit before you spend.
- Launch Day Checklist – Step-by-step actions so you know what to do when you go live.
Total value $497 - included free with your course.
MEET TOSHA HAYS
I’ve spent 25+ years building products that blend fashion, function, and innovation, from startup collections to billion-dollar brands.
I’ve spent more than 25 years helping ideas turn into real apparel products that actually get made, sold, and scaled.
I’ve led product development at SPANX, co-founded brrrº Textiles, served as Chief Product Officer at MIT’s AFFOA, and helped scale Blogilates/Popflex into Target.
I’ve also been EVP of Product & Sourcing at VENUS Fashion, where I worked hands-on with factories, costing, timelines, and production decisions.
Along the way, I’ve launched products into Saks, Target, and Runner’s World, co-invented technologies with brands like Nike, New Balance, and Airbus, and earned 10+ U.S. patents.
More importantly, I’ve seen what works, and what goes wrong when apparel products move from idea to factory.
If you’re trying to turn an apparel product idea into something real, you don’t need more theory. You need someone who understands the decisions, trade-offs, and mistakes that happen behind the scenes and how to avoid them.
I’ve been there, and this course is built to help you move forward with clarity and confidence.
As a first-time product developer, I was lucky to work with Tosha. She brought invaluable expertise in product development and guided me through channels that were completely unfamiliar. Tosha was instrumental in getting my product to market—I highly recommend her if you want to turn your idea into reality.
— Dr. Shawn Shetty, Founder & CEO, NuHand
When I started Hurdle, going from idea to prototype to market was nebulous as a first-time founder. Tosha became our compass and guide in a trade with no one-size-fits-all roadmap. Challenges always lurk around the corner, and her ability to spot and solve issues early is truly invaluable.
— Taylor Matter, Founder & CEO, Hurdle Apparel
Tosha is a true maven of the textile industry. Her depth of knowledge and clarity in conversation make every interaction meaningful. She can simplify complex decisions and chart a clear path to success, even when the landscape is tough.
— Dorian Lockett, CMO & Co-Founder, Hurdle Apparel
When I started A DOMANI, I had the passion but zero garment-industry experience. Tosha stepped in as an extraordinary mentor with a love for innovation and the know-how to take an idea from zero to WOW. She leads the full 360° journey—sourcing, manufacturing, and go-to-market. Working with her was invaluable.
— Katya Eckert, Founder & CEO, A DOMANI Sleep
Working with Tosha was a game-changer for us. She brought much needed structure and big picture thinking to our business, which has set us up to grow for years to come. Her process helped us see clarity where things once felt overwhelming, and it gave us the confidence to move forward in a smarter, more strategic way.
- Sam Livits, COO, Popflex and Blogilates Brands
START YOUR JOURNEY FROM
IDEA TO OMG-IT-SOLD™
Get the complete step-by-step roadmap, tools, and bonuses you need to take your product idea from spark to launch — without wasting years or thousands of dollars.
60-Day Money-Back Guarantee
Go through the training and put it to use.
If, after 60 days, you don’t feel clearer and more confident about moving your apparel product toward production and sales, just reach out and we’ll refund you.
