Patents Built For The Market

Building Category Leaders Through Protectable Innovation

What if your next product line didn’t just sell — but set a new standard in your category?
That’s exactly what happened at SPANX, where a series of patented innovations transformed shapewear into a billion-dollar business.

During my time as Senior Director of Design & Development, my team and I engineered real solutions to consumer pain points — garments that stayed in place, sculpted strategically, and delivered all-day comfort. Each of these innovations became protectable IP that built long-term brand equity.

Examples of Innovation-Led Impact:

• Grip & Comfort Without Silicone: Flocked shapewear garments (US 9930916 B2) introduced new surface technology that prevented rolling and slipping.
• Targeted Contouring: Zoned compression (US 9717289 B1) reshaped the body more naturally, improving both fit and feel.
• Balanced Support: Dual-elastic shaping systems (US 10123573 B2, US 9801420 B2) enhanced core support while staying breathable.
• Invisible Construction: Wide, smoothing waistbands (US 9717282 B1) and seamless edge shaping (US 2019/0364977 A1) created the first truly invisible foundation garments.
• Lift Without Restriction: Posterior-lifting designs (US 2014/0273742 A1) offered natural enhancement through engineering, not padding.
• Design Protection: Multiple design patents safeguarded the signature look and fit that defined the brand.

The Result:
These weren’t just ideas on paper — they were worn by millions and helped define SPANX’s dominance in shapewear. Each patent represented a functional and commercial win.

What This Means for You:
If you’re developing apparel or consumer products, small, strategic innovations in materials, construction, or fit can create major market advantages — and protecting them through IP can secure your brand’s long-term success.

Let’s create your next category-defining innovation.

When Your Product Feels the Same as Everyone Else’s — It’s Time to Innovate

Most brands face the same uphill battle: your customers love your style, but competitors catch up fast. Performance, comfort, and differentiation are what win — yet developing true innovation inside your fabrics or materials can feel out of reach.

That’s where I come in.

At brrrº Textiles, we set out to solve one of the biggest frustrations in apparel — heat management. We engineered a permanent cooling technology that keeps fabrics cool, dry, and breathable without gimmicks or chemicals. The result? A patented system that helped brands stand apart and gave consumers a reason to choose them again and again.

This wasn’t just another “moisture-wicking” story — it was science turned into market advantage. Recognized among the Top 20 Most Innovative Companies in Georgia and honored by CNBC’s Disruptor 50, the technology proved that meaningful innovation drives sales, loyalty, and brand equity.

What This Means for You:
If your product is blending into the crowd, or your “performance” claims aren’t turning heads anymore, I can help you change that. Together, we’ll uncover what makes your category stagnant — and build something protectable, profitable, and impossible to ignore.